LUCA FALONI
Paid Search & Shopping
Thank you and the team very much for helping us to get ramped up in the Paid Search & Shopping world, huge improvements during this year, the team is great!
Philipp Mensch
COO, Growth & Strategy Manager
The
Brief.
Luca Faloni’s timeless designs allow you to enjoy life’s journey whilst wearing the finest materials from prestigious Italian producers. They partner with skilled artisans that have been honoring their craft for generations to produce modern collections of luxury menswear.
Having built a solid foundation across their international stores, Luca Faloni had only just started to leverage paid advertising to drive online sales. Keen to scale their brand they came to us with the objective of helping their brand reach new global audiences whilst maintaining a healthy ROAS.
How We Helped
Luca Faloni Reach
New Audiences.
The new strategy that we implemented was built around Google Shopping, due to the premium price point of Luca Faloni’s products and it allowed us to generate qualified traffic from users with intent to purchase. The use of Smart Shopping also allowed us to easily scale up the account in line with our agreed KPIs.
We focused on the UK first, by optimising product titles and reviewing search terms, before leveraging Smart Shopping to expand their reach to new audiences such as the US, Italy, Germany and France.
The
Results.
Once we had identified the key areas to target, it was then time to start scaling. Year on year spend increased by 2,095%, which lead to an even greater 2,617% increase in revenue.
Our well optimised and effective campaigns helped us increase Luca Faloni’s conversion rates by 38%, meaning ROAS also increased by 24%.