Now a global colour cosmetics giant that is sold in over 22 countries, Ciate London has maintained their status of an indie brand within the booming beauty industry. Known for pushing the boundaries with their innovative formulations and iconic nail products, they have gained a loyal international following.
After hitting a creative block with their content, Ciate London wanted a fresh, creative and impactful perspective, that brought an energetic and colourful energy to their brand. A brief our team knew we could achieve to help their paid social, paid search, and shopping campaigns reach new audiences.
With this in mind, we moved forward to drive Ciate’s revenue growth in the UK & US through PPC and paid social, while delicately balancing a consistently low cost per conversion figure.
Our objectives were to increase revenue in the UK & US, increase conversions in the UK & US, and maintain a consistently low cost per conversion.