Paid Media
Campaigns that

Paid Social, Paid Search, Shopping



Ciaté London is a British beauty brand that has designed a sought-after range of vegan and cruelty-free nail treatments and make-up. Looking to help individuals explore their individual style, the brand is available to buy direct from the retailer’s website and from a number of stockists.

With the Ciaté London brand more established, it is now looking to drive revenue growth through PPC and paid social. Avenue has been tasked with the following objectives:

- Increase revenue in the UK & US
- Increase conversions in the UK & US
- Maintain a consistently low cost per conversion


In order to have full visibility of Ciaté’s ecommerce activity, we use Google Analytics and Tag Manager to give us end-to-end visibility of their customers’ purchase journey.

We are running activity across Google Search in the UK and US and Google Shopping in the UK, focusing on brand keywords, as non-brand keywords are too broad and will not drive volumes efficiently.

With extensive data analytics to understand performance, we successfully set up remarketing campaigns across Facebook and Instagram to re-engage customers that were bouncing prior to purchase.

We have focused on running campaigns across key retail moments, such as London Fashion Week in the UK and Labor Day in the US.


From the first month working with Ciaté London, we dramatically improved performance across PPC, Google Shopping and Paid Social, helping the brand to achieve its fast growth objectives of driving increased revenue and conversions, and continue to work hard to keep cost per conversion low.

We have seen the following impressive performance efficiencies:​

- 241% increase in month on month sales​
- 216% increase in month on month revenue​
- 258% increase in month on month clicks

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